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Capital One Case Study Prompt

Capital One is trying to increase our market share in the U.S. consumer credit card segment. Specifically, we are interested in launching a co-branded credit card with a major international ride share company.

The CEO wants to know if this would be a profitable idea and how we would differentiate this offering from other products in our portfolio.

How would you approach this decision, and what would you consider when launching this new product?

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