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The Management Consulted Case Library is like a consulting case book, but it’s online, has updated cases, and has a straightforward, easy-to-use design. Get started with this healthcare case study.


A client company has patented a cholesterol meter, which can be used at home.

It is designed for patients who have a history of high cholesterol and are controlling their cholesterol levels through medication.

They’ve reached out to you to help them develop a market entry plan. Which factors would you consider?


In this IQVIA healthcare case study, the client has hired you to advise the company on developing a go-to-market plan for a new product.

How will you structure your approach to the problem? You can use the Market Entry Framework to solve this case study, but don’t limit yourself to the basic frameworks. Get creative! Think outside the frameworks to build your own structure for the case.

This case is a beginner level case, with a qualitative difficulty score of 2 out of 4. You might expect to find a case like this in a first-round with IQVIA. There are no graphs/charts to interpret in this case.

IQVIA Interview Tips

IQVIA seeks out candidates with the ability to tackle large amounts of data and convert it into actionable insights.

In this case, look for the right data that will help you solve the problem you’ve been tasked with.

To get the most out of the case, see if you can find one or two areas for improvement.

For out-loud practice with an expert, book an hour with an ex-MBB coach. If you’re looking for more quality case studies not from a consulting case book, head on back to the Case Library!

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