Our client is a large housewares and home furnishings manufacturer and retailer. One of the client’s divisions operates a business called the CityStyle catalog, through which it sells a selection of products to consumers using a direct sales catalog model.
To combat slowing growth, the company started sending catalogs to potential new customers and offering aggressive price promotions on first-time purchases.
Although the campaign has produced very high response rates, management is concerned that profitability has continued to decline.
We have been called in to analyze the promotional campaign and to determine what, if anything, the client should do to improve its effectiveness.
Overview of the Case
In this Accenture case study, your client is experiencing declining growth. The company has been rolling out a promotional campaign and has asked you to analyze the campaign and advise it on how to make the campaign more effective.
Our recommendation for solving the case is to use the Market Study framework. However, the best interview candidates blend frameworks and their own business know-how to create a custom framework for the case.
This case contains multiple math exhibits for you to interpret. You would likely see this case in an Accenture final round interview.
Accenture Case Study Tips
In an Accenture case study, the best way to impress your interviewer is to provide structured answers.
Bonus tip: time yourself as you go through the case. Push yourself to hit the recommended time spent on each section (2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion).
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