RC Cola and Coca Cola both compete in the same industry. Though the buckets under which costs fall are similar across the two companies, RC Cola exhibits a different distribution of costs.
Using Coca Cola as a benchmark, estimate the likely cost structure for RC Cola.
Kearney Case Study Overview
In this Kearney style case study practice, your are being asked to develop a cost structure for your client. It’s up to you to do a deep-dive into the market, your competitor’s structure, and cost management to come up with a proposal for the client.
We recommend using the Profitability Framework and then building a custom structure with your own knowledge and business acumen.
There are no diagrams in this case. The qualitative difficulty is 2 out of 4, which makes this an beginner/ intermediate level case you would likely see in a Kearney first round.
Kearney Interview Tips
What does Kearney look for in its case interview candidates? A high degree of math smarts and the problem solving skills of a wizard.
If you need help with your mental math game, our math drills may be a helpful resource.
For this case:
- Focus on locating one opportunity for growth for your next case.
- Time yourself as you present (2min for structure, 2min for brainstorming, 2min for conclusion)
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