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Case Prompt

RC Cola and Coca Cola both compete in the same industry. Though the buckets under which costs fall are similar across the two companies, RC Cola exhibits a different distribution of costs.

Using Coca Cola as a benchmark, estimate the likely cost structure for RC Cola.

Kearney Case Study Overview

In this Kearney style case study practice, your are being asked to develop a cost structure for your client. It’s up to you to do a deep-dive into the market, your competitor’s structure, and cost management to come up with a proposal for the client.

We recommend using the Profitability Framework and then building a custom structure with your own knowledge and business acumen.

There are no diagrams in this case. The qualitative difficulty is 2 out of 4, which makes this an beginner/ intermediate level case you would likely see in a Kearney first round.

Kearney Interview Tips

What does Kearney look for in its case interview candidates? A high degree of math smarts and the problem solving skills of a wizard.

If you need help with your mental math game, our math drills may be a helpful resource.

For this case:

  • Focus on locating one opportunity for growth for your next case.
  • Time yourself as you present (2min for structure, 2min for brainstorming, 2min for conclusion)

For out-loud case practice with an expert coach, book a session with one of our coaches. Looking for more business case study examples? Go back to the Case Library for hundreds of them!

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