Case Study Prompt
Your client is “South Beer”, a beer producer in Tanzania.
South Beer used to be the only supplier of beer in Tanzania until a few years ago when North Beer entered the market. In retaliation, South Beer entered the Kenyan market.
What do you expect happened to the revenues (and overall profitability) of South Beer in the Tanzanian market?
Case Study Overview
South Beer is interested in growing market share without losing profitability. In this McKinsey case study, you will need to forecast the outcome of their decision to enter another market and make a recommendation on where the client should focus.
This case study will help you prepare for a first-round interview at McKinsey. The Market Study Framework will prove useful to solve this case. That said, the most sought-after interview candidates build custom frameworks specific to the details of the case.
There are no math diagrams. The qualitative difficulty is 2 out of 4, making this a case you would most likely see in the first round of interviews at McKinsey.
McKinsey Interview Tips
McKinsey places a high value on a candidate’s ability to problem-solve and clearly communicate your process and recommendations. As you prepare, make sure you can verbalize your solutions and process clearly.
While completing this case, focus on timing. Allow yourself 2min to build the initial structure, 2min for each creative question (you should be talking and coming up with ideas at the same time), and 2min to develop/deliver the conclusion.
For out-loud practice with an expert, book an hour with an ex-MBB coach.