Case Study Prompt
Please estimate the number of passenger car tires sold each year in the United States.
Case Study Overview
In this ZS Associates Market Sizing case, you’re being asked to size the market for passenger car tires in the US. In a Market Sizing case, there are 2 approaches you can take: either top-down or bottom-up. Which approach will help you best answer the question?
Make sure to follow the 4 steps for solving Market Sizing problems:
- Structure your approach (at least 5 steps is ideal)
- Make assumptions
- Do the calculations
- Get to an insight
ZS Associates Interview Tips
What does ZS Associates look for in its case interview candidates? The ability to problem-solve and clearly communicate your process and recommendations.
In this case, focus on coming away with 1 takeaway or area you can improve.
For out-loud practice with an expert, book an hour with an ex-MBB coach.
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