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Case Study Prompt

Your client is Best Phones, a global mobile phone handset manufacturer that has seen its market share in Europe slip from 10% five years ago to 5% today.

Best Phones has now set itself an ambition to become relevant in Europe again. Their ambitious target is to return to the same market position they had 5 years ago (i.e., 10% market share).

Best Phones senior management team has now hired us to determine:

  • What do they need to consider in order to get back to 10% market share?
  • In addition, specifically, what volume does Best Phones need in order to get back to 10% market share?
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