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Case Study Prompt

A national fast food restaurant chain, Best Burgers, that specializes in burgers, has reached out to you to get your advice on how to improve profitability in the midst of stagnating profitability.

Best Burgers is focused on the US and does not have plans to go abroad.

The chain reached around $2bil in sales in 2022 and has 2k restaurants in the US, 75% of which are owned by the company and 25% are franchisees.

How would you approach this problem?

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