Case Study Prompt
Our client is a carpet manufacturing company, Benjamin Carpets. They produce a range of commercial and residential carpets and sell through various distribution channels, mainly wholesalers and some direct sales. They operate a single factory, 5 days a week with two 8-hour shifts.
They are considering the purchase of a new piece of equipment, a yarn printer that will enable them to print patterns and colors directly onto carpet.
They have asked you to assess whether this is a good decision. What factors would you consider here?
Case Study Overview
Your client, a carpet manufacturer, has asked you to help determine if the acquisition of a new piece of equipment will contribute positively to a growth strategy for the company. It’s your job to dig into this McKinsey case study, familiarize yourself with their operations and make a clear recommendation.
The Profitability Framework will help solve this case study, but we recommend putting your own spin on the framework by leaning on your experience and business acumen. The top interview candidates can build custom frameworks by blending both together.
This case has no math diagrams. The qualitative difficulty is 2 out of 4. You could expect to see this case in a McKinsey first round interview.
McKinsey Interview Pointers
What does McKinsey look for in its candidates? High level problem solving and communication skills.
In this case, concentrate on finding 1 area to improve your communication and presentation.
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