Case Study Prompt
Our Client is a high quality beauty product company. They have done very well in the US and globally, with great brand recognition. One of their major products is hair color. Our client manufactures high quality ‘use at home’ hair products, which they sell through retail and drugstores. They manufacture all products in-house, and have a customer support line for queries.
Recently, they have been experiencing declining revenues and market shares. The retailers have complained about their products as the competition is taking over.
The CEO is seeking advice on how to turnaround declining revenue and market share.
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