Case Study Prompt
Our client would like us to estimate the market for artificial turf. How would you approach this question and start the process of resolving it?
Case Study Overview
In this Bain Market Sizing case, you’re being asked to size the market for artificial turf. There are 2 ways to solve a Market Sizing case. You can take either a top-down or bottom-up approach. Which angle will help you best solve the problem for the client?
Follow these 4 steps for solving Market Sizing cases:
- Structure your approach (at least 5 steps is ideal)
- Make assumptions
- Do the calculations
- Get to an insight
Bain Interview Tips
Bain looks for practicality in its case interview candidates.
Build a structure that includes work-streams you, as a potential Manager, would assign out to the team of analysts you oversee.
In this case, focus on identifying one key area you can improve.
For out-loud practice with an expert, book an hour with an ex-MBB coach.
There is no substitute for quality case prep
Access 500+ consulting cases (including answers) that represent 25+ firm styles and 4 levels of difficulty - all for one low price.
Already purchased the Case Library? You'll probably need to log in to your account first.