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Case Intro

Your client is a national airline considered one of the top 3 players in its market. Traditionally, the client has been able to maintain above-average profit margins.

However, over the last year, your client has been experiencing steadily declining profits while its main competitors have been able to maintain or even improve their margins.

The client has asked us to help them understand what is driving its profitability decline and to identify possible solutions.

How would you approach our client’s question regarding understanding their recent trend in performance?

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